YouTube’s Part:Īmidst these controversies, Google launched its console: Stadia. Nick Eh 30 had 4.6 million subscribers on YouTube and has successfully managed to gain over a 700,000 more on Twitch. Although the streamers moving dented Twitch’s audience viewership, they apparently had something planned ,as they recruited Nick Eh 30 soon after Ninja’s leave. Here is a graph showing a comparison in Twitch’s downfall and Mixer’s rise. That wasn’t the end, though, as other streamers influenced by Ninja and Shroud started moving to Mixer, which fuelled the rise of Mixer. AHaajkjees- Michael Grzesiek Octovia Google Trends The launch of Google’s gaming console Stadia and its YouTube integration hinted that it was time for Youtube’s revival. Although creators streamed on Youtube and generated views, they couldn’t be compared to those of twitch. But this project didn’t last long, either, and it seemed that Youtube had given up the race. In 2015, Youtube Gaming was launched, as a part of a move to diversify content from only Videos, to Live Streams. It was the first platform to provide consumers with an option to live stream their content however, the feedback for YouTube wasn’t satisfactory and the tools for live stream seldom received an update. Being under the ownership of Microsoft, it provides Xbox and Windows 10 users with a better streaming experience. This is due to the increased chances of being recognized, given that fewer gamers stream here, compared to its counterpart. Mixer, despite only being launched in 2016, has started gaining attention, and has become a popular choice amongst new streamers who have just recently set foot in the streaming world. One of the newest competitors in the game. It is currently under the ownership of Amazon who acquired the company for $970 million. Today, it averages around 10 million daily active viewers, who tune in to watch their favourite streamers.
Launched in 2011, Twitch was the first streaming site to amass great popularity and has been able to sustain its reputation over the years, despite ups and downs.
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